We’re excited to introduce you to Denise, the owner behind local Windsor shop, The Artisans Gifting Company Quilt, Fabric and Craft Shop. The Artisans Gifting Company is an online shop offering fabric, paint and craft supplies; a one-stop shop for all your crafting hobby needs. We hope you enjoy getting to know her and her business a little more.
What does the perfect morning look like to you?
- I am out of bed and 5:30. I do my breakfast routine and settle in to read a book before moving on to writing and goal setting for the day. I take some time to do my run or yoga and then start tackling my goals for the day.
What’s your favourite thing about owning a small business?
- I love my customers. They are what keeps me going.
What 3 words best describe your business?
- Customer service focused.
What did you do before you started your business?
- I was a Human Resource professional and managed a Human Resource and Payroll department.
What’s one thing people might not know about you?
- I struggled living in poverty as a child and there was no opportunity for post secondary education. While raising my two girls I finished my high school and post secondary education with the support of my hubby and that changed my life.
What’s your proudest moment in your business so far?
- The first week that I did over $1000 in sales.
What makes you laugh the most?
- Watching Schitt’s Creek.
What’s your favourite family tradition?
- We pick a theme for Christmas Eve dinner and each of us creates a dish around that theme so for example if it is Mexican we each come up with an authentic Mexican dish to make.
Where do you see yourself in 5 years?
- I see growth and expansion of my business.
What’s one of your biggest values when it comes to your business?
- I appreciate every one of my customers for their contribution to the business and in a time of COVID I think my customers are what keeps me going.
What’s the biggest problem your business solves for people?
- We provide them with excellent customer service. That is where we shine.
What’s the biggest challenge you’ve overcome in your business?
- I think that eCommerce is not an easy way to start a business. There is no storefront for people to notice and stop in. I am competing with thousands of businesses every day that offer the same products. It’s like having to compete with thousands of quilt shops on main street. Then you add the fact that people like to see and touch the fabric before they make a purchase because that’s part of the fun of it. So I have to work every day at being discovered and retaining customers and the only way to do this is to provide them with something of value.
If you could road trip anywhere next weekend, where would you go and why?
- I would love to visit eastern Canada to experience the culture and music.