Unable to find 100% clean supplements after being diagnosed with breast cancer, founder Monica Ruffo set out to create highly efficacious supplements made from whole organic plants and nothing else. Launched in 2017 after 3 years of intensive research development, the beloved Canadian brand is science-based in its approach and offers complete transparency around every ingredient they use.
They craft their supplements from nothing but dehydrated milled whole food; plant-based ingredients as opposed to synthetics or isolated compounds that have been stripped from their source. Plants contain tens of thousands of nutrients that work synergistically to nourish and invigorate. No synthetic vitamin or isolated nutrient can emulate the power of this combined effect. Their supplements are not meant to replace a healthy diet, rather they contain Health Canada approved, therapeutic doses of powerful ingredients with specific functional benefits that can be difficult to get through diet alone.