Rabia Dhanani is a strong advocate for conscious consumerism and environmentally sustainable living. Being at a crossroads after completing her undergraduate education in May 2020, she decided to take a leap of faith and worked on turning her summer project into an entrepreneurial venture. Her entire focus is on encouraging conscious consumerism as well as making kitchen and wellness sustainability more affordable. She says that over the years she has realized the financial cost of leading an eco-friendly life to be one of the main barriers to accessing it. Rabia wants to change the game by not only providing cost-effective options, but also sharing tools and knowledge that will allow the surrounding communities to gain expertise in creating the same eco-friendly alternatives for themselves. To be able to wake up to a new day of hustle every time is what drives her. Her love for her surroundings (and your wallet) will not disappoint!