Pinky Swear & Co.

What inspired you to start your business?

Pinky Swear & Co. was originally founded by Marc, Nicole, and Alex — a team that built a beautiful brand focused on clean-burning, artisanal candles. As a long-time customer, I was drawn to the elegance and integrity behind the products: sustainably made, thoughtfully scented, and designed to elevate everyday rituals.

When I took over the business in 2025, it was with deep respect for its roots and a clear vision for growth. With a background in finance and a personal passion for sensory wellness, I was inspired to carry the brand forward with an emphasis on luxury craftsmanship, ingredient transparency, and elevated home fragrance.

Today, alongside my husband, we proudly lead Pinky Swear & Co. into its next chapter — expanding our seasonal collections, growing our refillable candle program, and continuing to create some of the cleanest, highest-quality coconut soy candles on the market. Every product is hand-poured with care, scented with fine fragrance and essential oils, and designed to transform your space into something truly memorable.

Clean. Sustainable. Made with care — we pinky swear.

How do you describe your brand?

Pinky Swear & Co. is a luxury candle and home fragrance brand based in Toronto, dedicated to crafting clean-burning, design-forward products that evoke memory, ritual, and connection.

We specialize in small-batch, hand-poured candles made with a premium coconut soy wax blend that is biodegradable, vegan, and cruelty-free. Every candle is wicked with FSC-certified wood and scented using phthalate- and paraben-free fragrance oils, many of which are blended with essential oils and fine perfumery accords to create an elevated, sensory experience.

What sets Pinky Swear & Co. apart is our commitment to sustainability, intentionality, and craftsmanship. Our signature 9oz candles are designed in refillable ceramic vessels, allowing customers to extend the life of their candle while reducing waste — a luxurious and low-waste alternative to traditional jar candles. We also offer 2oz mini tins, seasonal limited-edition launches, refill kits, and custom-labeled gifts for corporate clients, realtors, and special events.

Behind the scenes, our production process is deeply considered and detail-oriented. We test every element — from wax-to-fragrance ratios and wick sizing to scent throw, cure time, and vessel reusability. All formulations are tracked in detail to ensure consistency, performance, and safety. We also design all packaging in-house with a focus on aesthetics, gifting, and eco-conscious materials.

As the new owners since 2025, my husband and I have combined our backgrounds in finance and business with a shared love of scent, memory, and storytelling to continue evolving the brand. We are deeply proud of what Pinky Swear & Co. represents: elevated home fragrance made with clean ingredients, local artistry, and meaningful intention.

What’s your bestselling candle?

Our bestselling candle is The Birthday Cake — a decadent blend of vanilla frosting and whipped buttercream. It’s the kind of scent that instantly transports you to a place of celebration and comfort. Customers often describe it as nostalgic and crave-worthy — like the warm glow of childhood memories in a jar.

It’s poured with our signature coconut soy wax, designed to burn cleanly and evenly, and set in a refillable ceramic vessel that turns a joyful moment into a lasting keepsake. The combination of long-lasting fragrance, beautiful presentation, and emotional connection is what makes it a consistent customer favourite.

Why do you think it’s so popular?

The Birthday Cake is more than a candle — it’s an experience. The scent profile is sweet, creamy, and universally comforting. It appeals to a wide audience because it evokes joyful nostalgia, whether you’re celebrating a special occasion or simply want to brighten your space.

What makes it stand out is the quality behind it. We use phthalate-free, paraben-free fragrance oils that are safe and indulgent. The candle burns cleanly with a crackling wooden wick that enhances the sensory experience. And our ceramic vessels offer an elegant, reusable touch that makes it a perfect gift or personal treat.

What’s your favourite product from your own shop?

My personal favourites are The Goddess and The Road Trip — two candles that feel like opposites, yet both reflect something deeply meaningful.

The Goddess is a wildflower and oakmoss blend — grounding, floral, and quietly powerful. It was one of the first scents I fell in love with after taking over the business. It feels like a candle you light when you need to reconnect with yourself — there’s something empowering and serene about it.

The Road Trip is the complete opposite: it’s fresh, zesty, and full of movement. With notes of Sicilian lemon and green basil, it’s like rolling the windows down on a summer highway. It always lifts my mood, and customers often say it reminds them of happy memories — spontaneous, joyful, and free.

Both scents show what I love most about our brand — how fragrance can shift the energy in a space and evoke emotion, memory, and even confidence.

What’s one of your favourite local Toronto shops?

I absolutely love Makers Toronto. They’ve cultivated an incredible space that champions Canadian artisans and makes it easier for small businesses like ours to reach customers who truly value quality, sustainability, and story-driven products. Their support for independent makers — and their eye for curating thoughtful, high-end pieces — is something we admire deeply.