Pür-Oils

Pür Oils is a local Toronto shop and Canadian skin care brand. They create cruelty-free and vegan friendly skincare products like oils, serums and cleansers.

What inspired you to start your business?

Our company was founded in 2014 after years of research into the properties of herbs and oils, as well as how climate affects their potency. The inspiration came directly from my clients—many were struggling with skin issues caused by synthetic ingredients, preservatives, and artificial fragrances. I wanted to offer something different: truly natural, effective skincare that works with the body, not against it. Our skin is the body’s largest organ and often reflects internal imbalances—so using clean, high-quality ingredients that the skin can naturally absorb became our mission.

How do you describe your business?

We create highly effective, natural skincare products made with premium oils, essential oils, peptides, and herbal extracts. Every formula is developed with intention—each ingredient is chosen for its unique properties and sourced from the regions with the best environmental conditions. Around 90% of our oils are certified organic and meet USDA standards. Our products are formulated in a lab to ensure the highest concentration, stability, and results, and everything is assembled and packaged in Toronto, Canada. What makes our line unique is how each product blends multiple oils and essential oils to nourish, heal, and balance the skin. For example, our serums are fast-absorbing and rich in herbal extracts and peptides, delivering visible results within a few weeks. Our approach is rooted in 38 years of European training in skincare and cosmetics. We believe that balanced, healthy skin supports a balanced life—and we love seeing our clients feel confident in their skin again.

What are your bestselling products?

Our bestsellers are what we call the Trio: Floral Water – A calming and nourishing blend of flower distillates. Hydrating Serum – Featuring two types of hyaluronic acid (small and large molecule) and peptides, along with licorice extract to brighten and even skin tone. Luxury Face Oils – Custom-blended oils designed for different skin types.

Why do you think they’re so popular?

The Trio is incredibly popular because it works. Clients notice softer, more hydrated skin in just a few days, and visible improvements in texture and tone within weeks—without irritation or redness. Each step is powerful on its own, but when used together, they’re even more effective than a traditional cream. The Floral Water hydrates and soothes, ideal for sensitive skin. The Hydrating Serum delivers deep hydration with two forms of hyaluronic acid and brightens with licorice extract. Our Luxury Oils vary by skin type and are made with carefully selected blends of up to nine oils and five essential oils per formula. All our oils are sourced from around the world and blended based on their therapeutic properties—whether it’s calming inflammation, regenerating mature skin, or balancing hormonal breakouts. Every bottle is made with intention and backed by years of experience.

What’s your personal favourite product?

It’s hard to choose, but I’m especially proud of our Luxury Oil – Delicate. It’s a blend of nine different oils and five essential oils, carefully selected to support skin regeneration and stimulate new cell production. It’s rich, nourishing, and perfect for nighttime use—especially for dry or aging skin. I also love our Clarifying Oil, which is a gentle but powerful formula for younger or acne-prone skin. It’s light, anti-inflammatory, and antibacterial—yet still deeply moisturizing and calming. What I love most is that every product truly makes a difference. We pour our heart into each formula, and when clients come back saying their skin has never felt better, that’s everything.

What’s your favourite local Toronto business?

One of my favourite local spots is Kensington Market Health Shop. It’s a small, community-rooted store that’s been around for years, and they really care about what they carry—from herbs and supplements to natural skincare. The staff is incredibly knowledgeable and always take the time to offer guidance or answer questions. It feels good to support a business that’s truly part of the neighbourhood and shares a passion for wellness and natural living. Places like this remind me why local matters—they’re built on trust, care, and real connection.