Aeroma Candle Co.
Learn more about Aeroma Candle Co.: Canadian Candles
Aeroma Candle Co. is a Canadian candle company based in Elora, ON. They’ve been creating candles using coconut-apricot wax and wood wicks since February 2024. Learn more about Aeroma Candle Co. and what their bestselling candle is in our interview below.
What inspired you to start your business?
Aeroma was created during a season of my life where everything was changing. After working as a pilot and spending years constantly traveling, I found myself navigating a major personal and professional shift that forced me to slow down and rethink what I wanted to build.
During that time, creating candles became more than just a creative outlet – it became a way to create comfort, familiarity, and a sense of home no matter where life was taking me. I became fascinated by how scent could instantly transport you to a memory, a feeling, or a place.
I couldn’t find home fragrance products that felt both luxurious and intentional without being overpowering or artificial, so I started making my own. What began as something deeply personal quickly grew into Aeroma – a brand centered around creating atmosphere, emotion, and everyday moments that feel a little more beautiful and grounding.
How do you describe your business?
Aeroma is a luxury home fragrance brand inspired by travel, atmosphere, and the feeling certain places leave behind. Every product is designed to elevate everyday routines and make a space feel warm, calming, and intentional.
All of our candles are hand-poured in small batches using a premium coconut apricot wax blend, natural wooden wicks, and high-quality fragrance oils that are free from phthalates and other harsh additives. We chose coconut apricot wax because of its clean burn, strong scent throw, and creamy, luxurious finish. Our wooden wicks were also a very intentional choice – they create a softer, more elevated burn experience compared to traditional cotton wicks while adding a subtle crackling ambiance.
A large part of the brand is rooted in storytelling through scent. Many of our collections are inspired by destinations, memories, and the emotions tied to travel – from coastal summer escapes to cozy cabin weekends and slow mornings at home. My background as a pilot heavily influenced the concept behind Aeroma and the idea that scent has the power to transport you somewhere emotionally, even while you’re at home.
Beyond fragrance itself, design is a huge part of the business. I wanted Aeroma products to feel like part of the decor in someone’s home, not something they wanted to hide away after use. A lot of care goes into the vessels, colour palette, packaging, and overall aesthetic so the products feel both timeless and elevated.
Everything is developed with a strong focus on quality, experience, and intention – from testing fragrance blends and burn performance to designing packaging and creating seasonal collections. What started as a creative outlet during a major life transition has grown into a brand that blends clean ingredients, thoughtful design, and emotional connection through scent.
What’s your bestselling product?
Our bestselling products are our Cozy At The Cottage and Welcome Home candles.
Why do you think it’s so popular?
I think both scents have become so popular because they go beyond simply making a room smell nice – they create a feeling people want to come back to. At the heart of Aeroma is the idea that scent can instantly change the atmosphere of a space and emotionally transport you somewhere, and these two candles capture that especially well.
Both scents really reflect the feeling behind Aeroma – creating comfort, warmth, and an atmosphere that feels familiar and inviting. Customers are especially drawn to scents that create an emotional connection or remind them of a specific feeling or moment.
Cozy at the Cottage has a warm, nostalgic feel inspired by slow weekends at the lake or cozy cabin evenings, while Welcome Home was created to capture that comforting feeling of coming home after being away – like unpacking after a vacation, settling back into your space, and instantly feeling relaxed again. They’ve both become signature scents for Aeroma and are often the candles customers first discover the brand through.
Another reason customers love them is the quality and overall experience of the product itself. Every candle is hand-poured in small batches using a luxury coconut apricot wax blend, which was intentionally chosen for its clean burn, beautiful creamy finish, and strong scent throw without being overpowering. We also use natural wooden wicks instead of synthetic cotton wicks, which creates a softer, more elevated ambiance with a subtle crackling sound while burning.
The fragrance oils are also carefully selected to create a more refined scent experience. We avoid overly artificial or overpowering fragrances and instead focus on layered, balanced scents that feel luxurious and comforting in a home. A lot of testing goes into each candle to ensure the burn quality, scent performance, and overall experience meet the standard we want the brand to represent.
Design is another huge part of why customers connect with the products. From the vessel colours to the minimalist packaging, everything is created to feel elevated enough to leave out as part of your home decor. People often tell us the candles make their space feel calmer, cozier, and more intentional – which is exactly what we hoped Aeroma would become.
What’s your personal favourite product from your shop right now?
My personal favourite product right now is our Cozy at the Cottage car diffuser. I’ve always loved having a clean, fresh-smelling car, especially because I spend so much time driving and traveling. There’s something about getting into your car when it smells amazing that instantly makes everything feel calmer and more put together.
What I love most about this scent in particular is how comforting and cozy it feels without being too heavy or overpowering. It has that warm, inviting atmosphere that makes even everyday drives feel a little more enjoyable – whether it’s running errands, heading out for a weekend trip, or driving home after a long day.
I also love that the diffuser doubles as both a functional product and a subtle accessory for the car. We designed it to feel elevated and aesthetically minimal rather than overly flashy or artificial-looking like many traditional car fresheners.
Just like our candles, the fragrance itself was developed to feel layered and refined rather than overwhelmingly sweet or synthetic. I think people underestimate how much scent impacts your mood and overall environment, and having a car that smells fresh and comforting genuinely changes the experience of being in it every day.
What’s your favourite local shop?
One of my favourite local businesses is Sisterhood Photography Co.. It’s a female-owned business led by Michelle, who has created so much more than just a photography service – she’s built a genuine community of women who support and encourage each other. Michelle is one of the kindest, most supportive, talented, magnetic, and ambitious people I’ve met. You can immediately tell how deeply she cares about both her clients and their businesses. She always goes above and beyond to make sure everything feels intentional and aligned with your vision, and she truly wants to see the people around her succeed. She has helped me tremendously as I’ve grown Aeroma, not only through beautiful content and photography, but through constant encouragement, ideas, support, and genuine belief in what I’m building. She’s the type of person who pays attention to every little detail and will do whatever it takes to make sure your photos feel authentic, elevated, and just right. What I admire most about Michelle is how much she lifts other women up. She creates such a positive and welcoming environment where people feel confident, supported, and inspired. Her passion for what she does is incredibly evident in both her work and the relationships she builds, and I think that’s a huge part of why so many people love working with her.
