Here at Shop Local CANADA, we're on a mission to make local shopping easy. We help Canadians find and discover amazing local shops across Canada through our shop directory, curated gift guides and sale alerts.

We also strongly believe in supporting Canadian entrepreneurs in growing thriving businesses and that shopping locally positively impacts individuals, their families, their community and Canada as a whole.


About the Founder

Shop Local CANADA was founded by Amy Armstrong, a passionate small business owner and local shop supporter.

As a small business owner herself, she saw the need for one place to discover local businesses. She loves and believes in supporting local Canadian businesses and entrepreneurs but always felt like it was so hard to find them. Or, she'd discover a local shop she loved at a market and then never be able to track them down again. She knew if she was feeling this way, there were likely others that felt the same way.

She believes that if you make anything easy for people, they'll be more likely to follow through. The same can be said for local shopping. She knew that if she could help make it easy for people to find and discover local shops more people would make the switch to supporting local.

Growing up in an entrepreneurial family, and starting multiple businesses herself, she knows first hand the impact supporting local can have on individuals, families and communities. 

She's made it her mission to make local shopping and supporting Canadian entrepreneurs the easy choice by starting Shop Local CANADA.