Business Name: Tender Heart Gift Co.

Based In: Ajax, ON

Products Include: Gift boxes with a focus on self-care, bath & body products and greeting cards

If you live in the Ajax area, you can choose to pick-up your order. Simply send them a message to get a coupon code.

Learn more about Tender Heart Gift Co. in our interview below.

All pictures are from the websites of the businesses we feature. This post may contain affiliate links. At no cost to you, we may earn a small commission if you make a purchase. This helps support our team and allows us to keep making local shopping in Canada easy. Thank you for supporting our family-owned small business too!

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What inspired you to start your business?

Tender Heart Gift Co. is a project created in my father’s honour.

The idea for this business came to me one day during a highly emotional time. I was in a card shop trying to pick out a Father’s day card for what was going to be my dad’s last Father’s day. After a long battle with cancer, he was near the end of palliative care. As I sifted through the many cards I burst into tears and ran out of the store. Feeling embarrassed as I couldn’t keep it together, I was also feeling frustrated as there just wasn’t any kind of appropriate card for the situation and thought to myself “sometimes there are no words” and later that day decided to create my own that said exactly that. Feeling that so many others could probably relate I decided to create a line of cards that were simple yet heartfelt, which became Tender Heart Gift Co.’s signature line.

I felt so helpless with my dad’s terminal diagnosis.

It was the worst feeling ever as I wasn’t able to do anything to change the outcome. By donating part of the proceeds from this business to the Canadian Cancer Society, I’m hoping in some small way I can make a difference. This project is very close to my heart and has been a creative outlet to help me deal with the grieving process.

Fast forward to 2020 when Covid hit.

When we were unable to travel and visit family abroad. I wanted a thoughtful gift I could send my sister in law who would be celebrating her first Christmas without her mom and our “Box of Hugs” was created. As a former medical aesthetician, I decided to combine my previous knowledge, training and extensive experience in skin care to build a line of all natural, luxury products. As someone who is extremely sensitive to scents, I wanted skin care without any synthetic fragrances, which were triggers for headaches and also free of all the toxic chemicals you find in drug store brands. Also suffering from rosacea, it needed to be good for sensitive skin and I’m happy to mention flare ups are almost non existent now! I truly love all these products and hope you will as well!

In honour of my father and mother in law who sadly lost their battle with cancer.

With every card purchased I will donate $1 towards cancer research and support. Thank you for your support. Together we CAN help make a difference.

How would you describe your business?

Self-care gift boxes filled with luxury items to pamper oneself. All of our products are hand-crafted in small batches, free of harmful chemicals, synthetic fragrances and dyes. All natural, organic skin, bath and body care.

What’s your best selling product and why do you think it’s so popular?

Our Build Your Own Box of Hugs.

You can customize a gift box to personalize the items inside and to your budget. Customers love that they can select the products themselves.

We hope you enjoyed learning more about Tender Heart Gift Co. and how they got started in business. It truly is an inspiring journey.

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