Nabeela Rumi

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Nabeela Rumi Edmonton, AB

Nabeela Rumi is an illustrator based in Edmonton, AB creating a variety of products like colourful wall art, stickers, greeting cards, and embroidery DIY kits. Learn more about Nabeela and what inspired her to start her business in our interview below.

Bright and colourful art inspired by colours and Mother Nature along with embroidery DIY kits.

What inspired you to start your business?

My love for colours.

How would you describe your business?

I make art inspired by Mother Nature, her vibrant colours and organic patterns.

What started an evening time kill turned in to a full time business in 2021.
I do not have formal education in art so I stick to traditional media such as gouache and watercolours.

I personally like seeing my art in products so now we have embroidery kits, paint by number kits, tote bags, stickers, cards, pouches as well as art prints.

What’s your bestselling product & why do you think it’s so popular?

Embroidery kits. Everyone loves a good DIY craft.

Embroidery kits and paint by number kits are best sellers.
The embroidery kits come with everything that’s needed to get started – instruction booklet, threads, printed fabric, needle etc.