Flodesk Email Marketing Benefits: Best Business Decision

Over the last year I’ve moved all of my email marketing to Flodesk. It’s been one of the best decisions I’ve made in business for lots of reasons, many that I wasn’t even expecting. I’m excited to share them with you below.

Sending emails is a crucial part of business and building an email list is, in my opinion, one of the most important things you should focus on in business. The main reason for this is that you own your email list. We don’t own our social media audiences. Instagram can all of the sudden decide not to show your posts to people by completely changing the algorithm, or even worse, remove your account altogether.

Or, we might all wake up tomorrow and poof Instagram, TikTok, Pinterest are gone. It’s unlikely but it’s completely out of our control. That’s not the case with email marketing and that’s why it’s one of the most important things I encourage business owners to prioritize.

I am a paying customer of Flodesk so these benefits are written from my own experience using (and loving!) Flodesk. I have partnered with Flodesk to offer you 50% off your first year if you decide to sign up. I do receive a commission if you sign up.

Top Flodesk Benefits

There are a few questions I ask when deciding on which resources I use to run my business.

• Are they simple & easy to use?
• Do they save me time & money?

Flodesk checks all of these boxes and then some. Below I’m going to share some of the best features that Flodesk offers.

Email Marketing Templates

When you’re running a small business there are so many things to think about. From creating products, pricing, social media, packaging, shipping (and the list goes on) that designing emails that look great isn’t usually a top priority. That’s where Flodesk comes in.

Flodesk has so many beautifully designed email templates to choose from. All you have to do is pick one and fill in your details. They have templates designed specifically for product-based businesses, service businesses, content creators, or a mix of the three.

Their current selection of email templates include ones designed to inspire your audience, share important updates, sell your products or services, say thank you, host a sale, and more. You can even use their existing design elements to create your very own email template.

For example, if you’re wanting to promote a sale that you’re having to clear last years stock, you can choose the ‘Simple Discount Offer’ (shown below). Simply add your brand colours, a picture of your product, and voila – you have a beautiful email ready to send your community.

They even have some templates that have a countdown timer within them. You can send this to your community when you’re prepping for a big sale or launching a new product and want to get people excited about it.

Email Newsletter Prompts

Have you ever felt completely stuck when it comes to what to say to your community in your emails? I sure have. I was completely blown away when I saw that Flodesk not only designs beautiful email templates but they also include prompts on what you can write about in your email.

When you find a template from the Flodesk dashboard that you want to use, all you have to do is select the ‘customize it’ button to get started. The template will load with their pre-existing copy so if you’re really stuck, you can simply swap your information and leave whatever makes sense for your brand. Using the template prompts as inspiration and a starting place is a great way to avoid staring at a blank page for hours not knowing what to say.

Intuitive Email Workflows & Sequences

When it comes to email marketing you can choose to send your newsletters whenever you have something to share with your audience or you can set up workflows so the subscriber is sent automated emails in a series. Personally, I recommend using a mix of these two strategies.

When you only email your audience about a sale coming up or a new product launch and are always selling to them, it doesn’t feel great as an audience member. That’s where workflows and ‘nurturing your audience’ comes in.

Flodesk workflows are so easy to use and incredible intuitive. Once you decide what workflow you want to create, you can easily start setting it up and picking whether you want to send an email, have a time delay, and ask your audience to take action by answering a question.

An example of a workflow I’ve created for the Shop Local CANADA community is to send specific emails based on which province people live in. This allows me to really tailor my emails to make them more relevant.

For example, people that live in Nova Scotia will be sent specific emails about local Nova Scotia businesses automatically throughout the year once I add them to the Nova Scotia audience segment. It’s pretty wonderful knowing that my email list is working for me and continuing to share about local shops even when I’m not manually sending the emails.

As I’m sure you know, there are so many moving parts to running a business that setting up a workflow is a huge relief and helps me simplify and automate my marketing so I can focus on other things.

Flodesk & Canva Integration

Another business tool that I highly recommend for small business owners is Canva. It’s a tool that allows you to easily design graphics and other branded pictures for your business. It’s a really great tool that many business owners already use. Normally you have to download the image, pdf or whatever you’re working on in Canva and then re-upload it to Flodesk. Not anymore!

Flodesk has now partnered with Canva so you can link your accounts and automatically add your content from Canva without having to leave Flodesk. Another feature that saves you so much time.

Add Polls To Emails

Another great feature of Flodesk email marketing software is the ability to add polls to your newsletters. It’s a great way to get to know your audience and tailor your newsletters even more.

Pricing

Another huge benefit of switching to Flodesk is their pricing structure. With many other email marketing platforms they charge you per subscriber. So for every new subscriber I got, the amount I had to pay for my newsletter kept going up. One of the biggest bonuses of Flodesk is that they charge a flat rate. You can add thousands of subscribers and the price will stay the same. Now I don’t feel penalized for growing my email list!

By now I’m sure you can tell that I’m a huge Flodesk fan and happy customer. From the beautiful email templates, to the ‘easy to set up’ workflows, pricing and other unique features – it’s an incredible business tool to have in your back pocket. Think of it like your Business BFF. Make sure you sign up here to snag the 50% off (for your first year) deal!