Silver Moose Arts
Business Name: Silver Moose Arts
Located In: Linden, MB
Products Include: Made in Canada sterling silver gemstone jewellery
What inspired you to start your business?
When I opened my shop the first few months I broke even and started looking at my peers in the jewelry industry and just how many there were. I started to realize if I wanted to be profitable I had to make jewelry for my buyers, not myself. What did my buyers want? I knew I wanted to only work with silver as it meant affordable, hypoallergenic, and quality, but from there I had to listen to them and work in my own creativity. They liked pieces that had meaning or were “everyday wearable” so I started with favourite animals, birthstones, and basics. This did not mean I could not design more unique pieces, it just meant that it would be for a very select group of buyers and I had to work my way to those.
What do you love most about owning and running your business?
Now, a business with it’s own studio, staff and 2 selling platforms, Silver Moose Arts is my full time job and I could not be happier.
What’s your bestselling product? Why do you think it’s so popular?
Simple cross necklace, it’s light weight, a low price point and timeless. Salt and Pepper Diamond hexagon-cut necklaces and rings are my second, and I think for the same reasons as the cross. They’re a more understated and cool piece.
Did you always know you’d follow this path or how has your journey as a maker/business owner progressed?
I knew I needed a creative outlet and when I stepped away from my career and put some focus on this I realized quickly the more time I put into this the more realistic it was to make this into my actual career. Working for someone else for a steady paycheck doesn’t always mean stable mental health and quality of life. I might not always have “banging” sales months but I always make enough to pay the bills, the team, etc and I can breath easier, so worth it!